GREENVILLE, Miss. – Starting June 22, McDonald’s restaurants in the Mississippi Delta, will begin an all day breakfast test in 12 restaurants.
“Our customers have told us they love our breakfast and would like to enjoy it throughout the day,” said Pam Williams, director of marketing, McDonald’s USA. “We’re testing the feasibility and have decided to start with serving customer favorites while evaluating the operational opportunities and feedback that come from this test.”
In California, the menu test includes the McMuffin breakfast sandwich menu while the Mississippi Delta test will include the Biscuit breakfast sandwich menu.
Biscuits in this area are made from scratch in all but one restaurant. “The Mississippi Delta area restaurants are thrilled to be a part of the menu test,” said Mike Retzer, owner-operator of the Greenville-Greenwood McDonald’s restaurants. “We value our partnership with McDonald’s and support the company’s dedication to letting customers guide decision making. We look forward to hearing our customers’ valuable feedback about breakfast served all day in our region.”
Customers are encouraged to mix things up and have a little fun with it. Enjoying chicken nuggets with a Bacon, Egg and Cheese Biscuit is now possible.
