Hello to Girl Scout cookie season. Goodbye to two iconic flavors.
The Girl Scouts of the USA (GSUSA) announced this week that the 2025 season is officially underway, but it will be the final time for fans of “S’mores” and “Toast-Yay!” cookies to get their hands on the flavors.
The S’mores cookie was introduced in 2017 as the French toast-inspired Toast-Yay! cookie was released in 2021. The flavors join the “Raspberry Rally,” which was retired in 2023, in being discontinued after a lengthy run on the market.
While no reason was provided for the retirements, GSUSA often switches up its cookie lineup while maintaining famed flavors such as “Thin Mints,” “Samoas/Caramel deLites,” and “Peanut Butter Patties/Tagalongs.”
“At the close of the 2025 cookie season, two beloved cookie flavors, Girl Scout S’mores and Toast-Yay!, will be retired,” GSUSA announced in a press release. “Fans of S’mores and Toast-Yay! Cookies can get their hands on their favorite sweet treats for the last time by visiting a nearby cookie booth or reaching out to a Girl Scout they know for their individual Digital Cookie online sales link.”
Even with the outgoing flavors, GSUSA remains excited about another year of cookie campaigning. Considered the largest entrepreneurial program in the world, Girl Scouts will be on the streets, outside grocery stores, and in other neighborhood locations for the next six to eight weeks.
“Girl Scout Cookie season is about so much more than selling the iconic cookies people know and love,” GSUSA Chief Revenue Officer Wendy Lou said. “The funds girls earn throughout the season directly power girls’ journeys in leadership, entrepreneurship, and community building. The sweet success of each sale is a testament to how much girls can change the world when they put their minds to it.”
If you don’t know a Girl Scout personally or are struggling to find a place to purchase cookies, the Girl Scout Cookie Finder is now open. Beginning Feb. 21, customers will be able to have cookies directly shipped to their homes.
