Jackson brewery Fertile Ground Beer Co. is gearing up to hold its largest annual event this weekend.
The popular spot located in the heart of the Belhaven Town Center will be holding an Oktoberfest celebration beginning Friday at 5 p.m. with the ceremonial tapping of the first keg. The event will roll into a weekend full of cold beer, live music, food, and fun.
“Oktoberfest in Munich is a celebration of local German culture, music, food, and of course, beer,” Fertile Ground co-founder Conner Reeves said. “It’s incredible to see the community of Jackson come together in similar ways to celebrate our local favorites. The sense of community we get to share at the brewery, especially at Oktoberfest, is really something special.”
On Saturday, Fertile Ground will have live music throughout the day paired with a multitude of other activities including a bratwurst eating competition and a stein hoisting competition, leaning into the German heritage of the Oktoberfest festival that began in Munich in 1810.
Local food options will be available from Belhaven Town Center restaurants as well as food truck offerings from Hickory Pit BBQ and Skenny Burgers. Specialty-branded steins will be for sale at the brewery all weekend long with two specialty brews on tap, Märzen and Festbier.